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Luxury Property Seller Gets Creative with Home Staging
By Erin | September 23, 2008
As home stagers and Realtors can tell you, it’s not easy to sell an empty house. That’s because vacant houses with no furnishings tend to be cold an uninviting, and miss the opportunity to emotionally connect with buyers.
But as difficult as it is to successfully market an empty house, there is a type of property that is even more challenging: empty and unfinished. What’s a seller to do? Stage it, of course!
Case in point: A penthouse at San Francisco’s new Ritz-Carlton Residences came on the market in June. It was merely a shell - granted, a 3,595 square foot shell with stunning views - but still, an empty, unfinished space. The vast majority of buyers cannot envision a home’s potential, or what “could be.” And so, the property sat and sat with no buyers.
But now, the sellers have staged the space (full disclosure: we didn’t stage it. I assume it was a San Francisco stager). And what a difference it makes! The furnishings and fixtures add warmth and context. Buyers can now picture where their furniture would go, and how different areas could be used. I love how they brought in freestanding pedestal sinks to create the idea of a bathroom. Home stagers bring that kind of creativity to every project, and sellers benefit from it.
I think this is such a great example of how home staging is a useful, practical real estate marketing tool. What’s more, you don’t have to be selling a $6-million dollar penthouse to benefit from staging. In many cases, the investment in home staging is less than the cost of a home inspection AND the average return on investment is more than 300%! Click here for more home staging benefits.
Topics: Home Staging & Real Estate Trends |
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